Mengintip Misi Humas Bawaslu 2022-2027

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Sebelum pergantian kepengurusan Bawaslu RI periode 2017-2022 ke periode 2022-2027, Bawaslu Kalsel mengundang Kordiv. Humas Bawaslu RI; Fritz E. Siregar dan Kordiv. Humas Bawaslu Jawa Barat; Lolly Suhenty yang merupakan anggota Bawaslu terpilih periode 2022-2027 dalam rapat daring dengan tema Peran Humas Bawaslu Dalam Pemilu Serentak 2024.

Kegiatan ini diharapakan menjadi ajang evaluasi kinerja humas Bawaslu se-Kalimantan Selatan, baik di provinsi maupun kabupaten/kota. Sebagaimana dikatakan Ketua Bawaslu Kalsel, Erna Kasypiah bahwa humas berperan dalam menciptakan citra baik sebuah organisasi, dan kehumasanlah yang nantinya akan mengkomunikasikan bagaimana bentuk organisasi tersebut kepada publik.

Fritz E. Siregar yang masih dengan bangga mengenakan pakaian yang bertuliskan Div. Hukum, Humas, Datin menghimbau untuk mengingat kembali dan memperkuat dasar-dasar kehumasan. Yang beliau maksud yakni, apa tujuan dan fungsi kehumasan; siapa saja stakeholdernya; bagaimana metode atau formatnya; serta media apa yang digunakan.

Dilanjutkan oleh Lolly Suhenty yang membagi pengalaman beliau dalam mengelola Divisi Humas di Bawaslu Jawa Barat dan memaparkan apa peran Humas Bawaslu di dalam kondisi polarisasi politik saat pemilihan serentak 2024.

Salah satu peran terpenting humas adalah menjalin komunikasi. Dalam komunikasi modern tidak hanya diinterpretasikan sebagai pencitraan, melainkan pertukaran gagasan; konsep; dan ide. Teteh Lolly juga mengibaratkan humas sebagai jembatan, jembatan yang menghubungkan intra lembaga maupun antar lembaga dengan publik.

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Humas

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Humas

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